The streaming service Netflix has entered into a partnership with the music streaming platform Spotify, as reported by Variety. The specifics of the agreement, including the licensing terms, have not been disclosed.
As part of the partnership, Netflix will stream selected popular video podcasts from Spotify, including shows from The Ringer network, which covers sports and pop culture topics.
The companies indicated that they will gradually introduce a wider range of podcasts across various genres.
Spotify's video podcasts are set to be available on Netflix in the United States by early 2026, with other countries to follow later.
This move towards video podcasts by Netflix comes as podcasters who originally focused solely on audio have begun incorporating more video content to engage their audiences.
For its part, Spotify encourages podcasters to share their shows in video format, while YouTube remains a primary platform for podcast distribution.
According to a recent study by Cumulus Media, 72% of podcast listeners prefer video content.