Artificial Intelligence is increasingly becoming a part of Google’s services, sometimes in ways that raise questions about its necessity. As reported by The Verge, Google has started experimenting with replacing the titles of articles in Google Discover with automatically generated versions that sometimes fail to reflect the actual content.

In some instances, the rewritten titles were inaccurate or misleading. For instance, Discover displayed an Ars Technica article with the title "Steam Machine price revealed," although the original piece only discussed the design, without any information on Valve's pricing. The Engadget team also observed that original headlines were accompanied by generated summaries.

Google labels these elements as "Generated with AI, which can make mistakes," but this has not stopped users from criticizing the new feature for its inaccuracies and potential for misinformation.

Google representative Mallory DeLeon told The Verge that this is a "small UI experiment" for a portion of Discover users. She explained that the goal is to "adjust the placement of headlines to make it easier to get acquainted with a topic before moving on to other materials."

Despite this, the experiment raises concerns among online media, with which Google has had conflicts in the past over the use of their texts in search and news services. In previous years, publishers have repeatedly demanded compensation for the display of their content, and Google has responded by limiting access to their materials in search.

At the same time, Google is continuing to integrate AI more actively into its core search. Google Search VP Robby Stein mentioned that the company is testing a combination of AI Mode and AI Overviews on a single mobile search screen, which will make AI suggestions even more prominent and influential in search results.