YouTube has begun implementing a new tool designed to detect the use of artificial intelligence for face substitution in videos. This feature targets the removal of undesirable deepfake content from the platform. According to Engadget,
the tool is currently available only to participants of the YouTube partner program. It specifically addresses cases where AI alters human faces, while changes in voice without the owner's consent are not yet detected.
To take advantage of this protection feature, users must verify their identity by uploading a copy of an official document and a brief video selfie. They will also need to provide the system with original materials for verification.
After this, the system operates similarly to Content ID, which is used to identify copyrighted audio. It scans uploaded videos, identifies potential matches, and allows the face owner to review the results and flag violations for removal.
The launch of this tool comes amid growing concerns regarding the proliferation of video generation technologies, especially following the emergence of new models like Sora 2 from OpenAI.