In exactly one month, on August 25, 2025, Google will officially disable the goo.gl shortened links. The company first announced its plans back in July 2024. Instead of webpage content, users will be shown a 404 / Not Found error.

For the past year, Google has been displaying an intermediate page warning that the short links would soon cease to function, and if users visit goo.gl directly, they can see the support page where the company elaborates on its decision.

In 2019, Google discontinued the Google URL Shortener tool, but the links that were already generated continued to work until 2024, when the company announced that it would shut them down after a year, noting that over 99% of those links were no longer in use.

This decision is justified by the significant changes in how people find content online in recent years, as well as the emergence of numerous new popular URL shortening services.