On April 13, 2025, the Ukrainian pavilion titled “Not For Sale” was officially inaugurated at the EXPO 2025 in Osaka.

The pavilion features a unique concept of “A Store Where Nothing Can Be Bought,” as reported by the Ministry of Economy of Ukraine.

Attendees included distinguished guests such as the Honorary Consul of Ukraine in Japan, Yoshihiko Okabe, and Japan's Minister of Economy, Kentaro Morita.

On its first day, the pavilion welcomed approximately 5,000 visitors.

Julia Svyrydenko, the Minister of Economy of Ukraine, noted that the pavilion attracted significant attention, leading organizers to deploy traffic regulators.

According to her, the pavilion receives up to 1,500 visitors per hour, and organizers predict that around 23 million people will visit it over the next six months.

This is an important opportunity to showcase Ukraine's values and resilience to the world.

“Not For Sale”: A Unique Concept from Ukraine at EXPO 2025

The pavilion displays 18 exhibits, each symbolizing a particular human value, such as freedom, dignity, and resilience.

Each item comes with a real barcode that visitors can scan to view videos showcasing the true “value” of rights such as education, freedom of choice, and access to healthcare.

Adjacent to the main pavilion is the “Values-Driven Economy” zone, featuring products from Ukrainian companies that continue to operate despite the ongoing war.

On April 15, Ukraine will host a series of panel discussions at the UK Pavilion focused on the role of values in the economy.

World Expo EXPO 2025 in Osaka - Key Information

From April 13 to October 13, 2025, the city of Osaka will be the center of global attention, hosting the World Expo EXPO 2025.

This landmark event, organized by the International Exhibitions Bureau (BIE), will unfold under the theme “Designing Future Society for Our Lives.”

It is expected that over 28 million visitors will attend the event over 184 days, uniting around 161 countries and 9 international organizations to explore pathways for humanity's development.

The central theme of EXPO 2025 is to create a “People's Laboratory for Future Society,” where 8 billion people can not only learn about innovations but also actively participate in shaping the future.

This global platform will focus on three key sub-themes: “Saving Lives” concerning health and ecological sustainability, “Empowering Lives” dedicated to education, technology, and unlocking human potential, and “Connecting Lives” emphasizing the importance of collaboration and communication.

The main goal of the expo is to seek effective solutions to pressing global challenges, aligned with the United Nations Sustainable Development Goals.