Google has announced the introduction of a new feature in the Chrome browser aimed at reducing unwanted notifications. According to TechCrunch, the system will automatically revoke notification permissions from sites that users have not interacted with for a long time.

This feature will be available on both Android devices and desktop versions of the browser.

The mechanism operates similarly to the existing Chrome security check that revokes permissions for camera or geolocation access for inactive resources. According to the company, less than 1% of all notifications receive any user interaction, indicating their low effectiveness.

At the same time, Google will make exceptions: the automatic revocation will not apply to installed web apps, as they can send useful notifications.

The changes will only affect sites with low user engagement and a high number of notifications. This may prompt resources that send excessive messages to reconsider their policies to avoid losing access to this feature.

The company stated that users will receive notifications about revoked permissions and will be able to restore them in the settings. Additionally, there will be an option to fully disable automated management of this process.

Google noted that the feature was tested prior to its official launch, and the results showed that the changes did not significantly affect the number of clicks on notifications. This confirmed that most users hardly interact with such notifications.