A significant milestone in Ukrainian creativity has been achieved with the first gold award at Cannes Lions 2025. The initiative 'Minefield Honey', developed by Saatchi&Saatchi Ukraine in collaboration with the Ministry of Foreign Affairs of Ukraine and the agribusiness company Kernel, alongside Dronarium Ukraine, has marked this important achievement.

The project aims to raise awareness about the issue of landmines in Ukraine and facilitate the attraction of international aid for demining efforts.

Every Ukrainian context is unique. Our public diplomacy once again shows the ability to find new meanings and formats to achieve significant goals.

The 'Minefield Honey' initiative, made possible thanks to the support of the Ministry of Foreign Affairs at all stages of its implementation, exemplifies how creativity can drive an important social mission. This gold Cannes Lions award, the first for Ukraine, is a significant recognition of Ukrainian creativity.

A huge thank you to the entire Ministry team involved in this success!