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Changes in the Payment Card Market in Ukraine

An overview of the changes in the number of Visa and Mastercard payment cards in Ukraine as of April 2025.

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As of April 1, 2025, Ukraine had 69.22 million Visa cards compared to 67.75 million Mastercard cards.

This information is reported by the NBU, as conveyed by "Interfax-Ukraine".

It marks the first time in years that Visa has surpassed Mastercard in total card numbers.

In the first quarter, Visa increased its card base by 5.62 million, or 8.8%, while Mastercard lost 0.2 million cards (0.3%). Consequently, Visa's market share rose to 50.4%, while Mastercard's fell to 49.3%.

However, in terms of active cards, Mastercard still holds the lead — 29.94 million compared to Visa's 29.32 million. A year ago, the advantage for Mastercard was significantly larger — 29.85 million versus 22.65 million.

In terms of cashless transaction volumes, Visa outpaced Mastercard at the end of 2024. In March 2025, Visa processed 409 million transactions worth 198 billion UAH, while Mastercard handled 346 million worth 183.9 billion UAH. Meanwhile, in cash withdrawal operations, Mastercard still leads — 21 million transactions for 114.1 billion UAH compared to Visa's 17 million for 90.9 billion UAH.

One reason for Visa's growth could be the shift of monobank clients to this payment system. Universal Bank, servicing monobank, previously announced a switch from Mastercard to Visa for most of its clients.